Monday, June 4, 2012

Small Business Week- Engagement Marketing

At the May 23rd Constant Contact event, we had a series of speakers ranging from a Chicagoland Chamber of Commerce representative to Steve Robinson, to Carol Roth.

Steve Robinson was our speaker on Engagement Marketing. Here are our notes:

  • Difficulties
    • #1 getting new customers
    • repeat customers
  • engagement
  • social media
  • word of mouth marketing online
  • people don't trust advertising
  • people listen to online opinions 
  • customer engagement
  • customers friends are our next clients
  • provide relevant content
    • use blogging
  • engage- discussion, promotions, events, polls/surveys, sharing information
  • engagement= participation
  • do so in frequent, consistent, small doses
  • use in appropriate ways