Constant Contact Discount courtesy of the Rogers Park Chamber

Constant Contact Discount courtesy of the Rogers Park Chamber of Commerce 501(c)(6), HERE

Small Business Week- Customer Loyalty

At the Constant Contact event, Small Business Week on May 23rd, the final speaker we were able to listen to was Carol Roth who spoke of Customer Loyalty. 

Here are our notes:

• social media needs to have a goal outside of social media
• instead of return on interest, it becomes return on ego
• how do you get loyalty out of media?
• it's easy to reach people, but hard to engage them
• customers advertise
• volunteers, free advertising 
• two types of customers
• spenders and senders
• you want to hit both types
• customer loyalty is built on relationships
• bridges > connections > relationships
• every customer has a different agenda

5 pillars

1. product/service
2. customer service
3. community and affinity groups
4. experiences
5. bridges

Small Business Week- Engagement Marketing

At the May 23rd Constant Contact event, we had a series of speakers ranging from a Chicagoland Chamber of Commerce representative to Steve Robinson, to Carol Roth.

Steve Robinson was our speaker on Engagement Marketing. Here are our notes:

• Difficulties
• #1 getting new customers
• repeat customers
• engagement
• social media
• word of mouth marketing online
• people don't trust advertising
• people listen to online opinions 
• customer engagement
• customers friends are our next clients
• provide relevant content
• use blogging
• engage- discussion, promotions, events, polls/surveys, sharing information
• engagement= participation
• do so in frequent, consistent, small doses
• use facebook.com in appropriate ways

Small Business Week- Score Information

On Wednesday, May 23rd, Constant Contact held an event that the Rogers Park Chamber of Commerce President, Bill Morton, and Chamber volunteer, Autumn Davids, attended. Some excellent information was gathered and the Rogers Park Chamber of Commerce would like to share it with you!

Over the next few days, we will be posting notes from the event so that this information gets around to everyone!

Today's notes from the information we gathered is about SCORE. visit www.score.org to see the site for yourself, or look at our notes below for more information about Score before you visit the site.

• involves business mentors
• over 25 locations
• they do workshops 2-3 times a week
• visit youtube.com and look for score Chicago video  http://www.youtube.com/user/scorechicagovideo?feature=results_main