Tea Powell -President and Co-founder of InTheLoop Marketing came to us to promote his business venture, and the biggest benefit I can see is the potential control of Yelp reviews.
What do I mean by that? There's an application either on your phone or your computer, that allows you to not only preview the reviews, but to also send messages to your customer base to improve reviews and thoughts about your business.
I can only imagine how great of an impact that will have on future and current business, and we can only improve the way customers think of us.
Valued customers can receive news of upcoming specials/events or even after parties at bars and other venues.