At the May 23rd Constant Contact event, we had a series of speakers ranging from a Chicagoland Chamber of Commerce representative to Steve Robinson, to Carol Roth.
Steve Robinson was our speaker on Engagement Marketing. Here are our notes:
- Difficulties
- #1 getting new customers
- repeat customers
- engagement
- social media
- word of mouth marketing online
- people don't trust advertising
- people listen to online opinions
- customer engagement
- customers friends are our next clients
- provide relevant content
- use blogging
- engage- discussion, promotions, events, polls/surveys, sharing information
- engagement= participation
- do so in frequent, consistent, small doses
- use facebook.com in appropriate ways
